WE WANT CONTRAST

CONSULTANCY FIRM SPECIALISED IN BRANDING FOR THE LUXURY INDUSTRY

MAGALI ALCAIDE

Founder of We Want Contrast, consultancy firm specialised in branding for the luxury industry.

Former journalist, she travelled around the world with The Times, The Washington Post and Forbes.

After several years in Paris where she has acquired an international renown in the luxury industry, she is currently based in Milan.

Style is knowledge, it comes from an endless curiosity about everything surrounding us.

A wide interest in art, fashion, architecture, design, photography, cinema and other disciplines combined with an extremely discerning eye is what leads to Magali's vision of style.

In a world where style is considered as a superficial value, she fights this with an intellectual approach that proves its transversality, great power and nobility.

Beautiful brands with whom we have worked along the years whether it is as advisory for the branding strategy, forecast consulting, co-branding launches, trendsetting impact, and product design.

FASHION

Dior

Louis Vuitton x Cassina

Cartier

Mykita

Hadar Nornberg

DESIGN

Ora-Ito

TECHNOLOGY

Hermès x Leica

ART

Almine Rech Gallery

AUCTION HOUSE

Pierre Bergé

Artcurial

CONFERENCE SPEAKER

Madrid Excelente

PHILANTHROPY

UNICEF

THE TALKS

Featured

KENGO KUMA

We met in a rainy afternoon in Paris, in a Japanese teashop that had the kind of atmosphere that met his personality. Humble, discreet and quiet, he is pretty far away from. what you’d expect a starchitect to be. In the best way.

Read More →

JOSEPH DIRAND

We met several times, but when I felt I got what I wanted from him was an evening at his place. Playing the coolest music and cooking a (delicious) pasta, the moment of intimacy allowed us to give some depth to the conversation. A man of substance.

Read More →

ALEX ISRAEL

I knew Alex from his interviews so when I got the opportunity to take his role I jumped on it. The fact that it was at the great Almine Rech gallery was just a big plus.

Read More →

AHMET ERTUG

The elegant Librairie Galignani was the perfect setting for this great encounter that was Ahmet. An incredibly inspiring human being that has two of the qualities I most admire. The ability to enjoy life and a great sense of humour.

Read More →

THE STORE